Is It Possible?

Is it possible for a single, music video to torpedo one of the biggest rock acts of the 1980s?

Or was it simply the fickle nature of fans?

Talk to  Billy Squier. He’s still trying to find the answer.

After releasing what became two, multi-platinum albums (Don’t Say No in 1981 and Emotions in Motion in 1982) it was looking like Billy Squier was on his way to becoming a rock legend.  Songs like Everybody Wants You,  My Kinda Lover and one of my favorites, Learn How Live were cementing Squier as a giant of rock.

In 1983 and just before I met and started dating Alicia (my wife), I was dating a woman who knew Billy up in the Boston area and we were only a few weeks from making a trip up there to visit with him, but I got dumped. I digress.

In the Summer of 1984, he released Signs of Life and almost immediately had a #1 single with Rock Me Tonite. Now, probably anyone reading this, over the age of 50, knows that during the ’80s, singles came with videos back when MTV actually played music.

And therein lies the problem. . . maybe.

The video for Rock Me Tonite was produced by now film director, Kenny Ortega and  depicted “Squier flailing effeminately around a pastel-lit bedroom and writhing on satin sheets.” It is recognized as #7 of the 20 worst music videos ever made.

In reality, it did not destroy his career and he did sell a very respectable number of albums after Rock Me Tonite, but it never was the same.

Was it the video or just that folks grew bored with his music?

I will tell you that once I saw the video, I never thought the same way about him.





About Ray V.

Living between Aiken & Charleston,, South Carolina, USA, I like to share what I am looking at, thinking about or listening to. I refer to this as the view out my window. Thanks for stopping by.
This entry was posted in Music of the 1980's, Uncategorized and tagged , , , , , . Bookmark the permalink.

6 Responses to Is It Possible?

  1. Jim Borden says:

    that was painful to watch…

    Liked by 1 person

  2. petespringerauthor says:

    I must have seen this before, but I don’t remember it. I’ll agree it is a terrible video; it’s too bad because I like this song. I like a lot of his music, although the only album I owned was Don’t Say No.

    Liked by 1 person

    • Ray V. says:

      I agree. He was rockin in the early 1980’s and everyone was singing his songs. There are some folks who say fans jus grew tired of his music and were moving on to the next, sexy guy, but others lay it at the feet of the video. There are some interviews ( over the years) with him on YouTube and he doesn’t seem comfortable in any of them. It was a great time for music though and I regret I never got that chance to meet him.

      Liked by 1 person

  3. I think some artists want to try something out of the box. Something different. Challenging. Artistic. Sometimes it works. David Bowie and his Mars stuff. But other times it doesn’t work at all. Like actors trying a totally different role and bombing at the box office. Maybe you never know until you try. I myself am a wimp and have no need to prove otherwise.

    Liked by 1 person

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