I experienced a strange encounter over the last two days.
Back in 2000, I started the South Carolina Cremation Society. I’ve never been the shaprest bit in the drill box, but I saw a shift in how people were caring for their loved ones when they died and as Al Ries and Jack Trout stated in their first of 22 laws: The Law of Leadership: It is better to be first than it is to be better. (It doesn’t hurt however to be first and better)
I came to learn it was all about demographics when I enlisted the services of someone who was and still is regarded as the Dean of the school of cremation society marketing. Jim Rudolph helped me grow the cremation society and I sold SCCS in December of 2011, but continued to manage it until June of 2016. It contnues to expand and serves more cremation families in the Midlands of SC than any funeral home.
Yesterday, I stopped by for the ribbon cutting for the new, SCCS office.
Interestingly enough, I was also there to pick up some documents that were needed for one of my members of the Knights of Columbus. Back in 2006, I met with them to plan their subsequent cremations and yesterday, I met with the husband to complete his wife’s death claim.
It was nice to see the folks I haven’t been around in a while and to know that just like our daughters, the cremation society continues to grow and get better. Congratulations to Greg Edwards and staff for a great open-house and keep up the good work.
Thanks to Jim, Andrew and Oliver for helping come up with the logo a few years ago. I think it is still one of the coolest logos out there.