A loner by nature, I have never been a trendsetter, nor a lemming.
Maybe I’m being naive, but I don’t pay attention to commercials and am rarely influenced by them and when I am, it is usually negatively.
A few years ago, Gillette ran a commercial showing several men struggling with the act of shaving, typically something we master around the age of 13.
I wrote about it here: Personally, I’m Offended. and switched to using Schick blades. The video apparently has been scrubbed from the Internet as I have spent almost two hours trying to find it, to no avail.
Then there was the “Be the best you can be” ad. This one targeted guys with man buns, lumping men, young and old, together as predators, ruffians and nor do wells. By that time, I was already an “un-woke” Schick customer.
Then, maybe because of some slumping sales (?) they came out with a commercial where they interviewed a firefighter who discussed how daunting a task shaving was for him
So, I felt compelled to follow- up with A Daunting Task, which included their attempt to recover from their attacks on men and which included information about how Gillette was not impacted by any negative backlash.
Then, as I was doing some reading for this column, I came across Gillette’s ad for transgender men.
Well, Look what else I found today: Gillette Loses Billion by Shaming Men
I guess I am finally part of a trend?