I Guess I Am Part Of A Trend

A loner by nature, I have never been a trendsetter, nor a lemming.

Maybe I’m being naive, but I don’t pay attention to commercials and am rarely influenced by them and when I am, it is usually negatively.

A few years ago, Gillette ran a commercial showing several men struggling with the act of shaving, typically something we master around the age of 13.

I wrote about it here: Personally, I’m Offended. and switched to using Schick blades. The video apparently has been scrubbed from the Internet as I have spent almost two hours trying to find it, to no avail.

Then there was the “Be the best you can be” ad.  This one targeted guys with man buns, lumping men, young and old, together as predators, ruffians and nor do wells. By that time, I was already an “un-woke” Schick customer.

Then, maybe because of some slumping sales (?) they came out with a commercial where they interviewed a firefighter who discussed how daunting a task shaving was for him

So, I felt compelled to follow- up with A Daunting Task, which included their attempt to recover from their attacks on men and which included information about how Gillette was not impacted by any negative backlash.

Then, as I was doing some reading for this column, I came across Gillette’s ad for transgender men. 

Well, Look what else I found today: Gillette Loses Billion by Shaming Men

I guess I am finally part of a trend?






About Ray V.

Living in Aiken, South Carolina, USA, I like to share what I am looking at, thinking about or listening to. I refer to this as the view out my window. Thanks for stopping by.
This entry was posted in Social Commentary and tagged , , , , , . Bookmark the permalink.

5 Responses to I Guess I Am Part Of A Trend

  1. janowrite says:

    Great post. There’s almost nothing I loathe more (well, maybe mayonnaise) than companies imposing social/political ideologies on the public. Businesses which try to be thought police are stretching (‘way, ‘way) outside their purview.

    Liked by 1 person

  2. I am so tired of companies trying to change my moral compass with their ads. Other than not buying their products I would love to find a ways to let them know that they offend me! And I am really not that easily offended…..

    Liked by 1 person

  3. Margy says:

    I don’t understand why a company would think it is a good idea to promote their product by attacking a segment of the population they hope will buy their product. But that isn’t how marketing works in the age of Virtue Signalling… although, I suppose that isn’t so different than the generations of women who have been body shamed by the beauty industry.

    Liked by 1 person

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