A Daunting Task?

Almost two years ago, I commented on the new commercial that the Gillette Company produced, portraying men as neanderthal morons.  I wasn’t impressed and explain why here:

Personally, I’m Offended.

The video is not in the post any longer, but here is the link to a different source: The Best Men Can Be

I switched to Schick after that commercial and have been happily using their blades since 2017.

Earlier today, I saw a new commercial for Gillette, featuring a  firefighter who describes the “daunting task” of shaving.


I too, have sensitive skin and spent over 35 years in emergency services.  Cutting holes in the roof of a burning building was occasionally a daunting task. Starting an IV on someone trapped in an overturned vehicle when the outside temperature was below zero was a daunting task. Maybe I’m tougher than I thought, but never did I consider shaving as daunting, with all due respect to a brother firefighter.

I guess that even though I am retired, I get to keep my man card.

The new video, is Gillette’s feeble attempt at attracting all the men that stopped using their products. In all fairness, according to this report, there was no impact. Unfortunately, they missed me.



About Ray V.

Living between Aiken & Charleston,, South Carolina, USA, I like to share what I am looking at, thinking about or listening to. I refer to this as the view out my window. Thanks for stopping by.
This entry was posted in Social Commentary and tagged , , , , . Bookmark the permalink.

11 Responses to A Daunting Task?

  1. I’ve been using Gillette since I was 17 (okay maybe only twice that year), but now I think it’s time to change.

    Liked by 2 people

  2. janowrite says:

    Great post. Hate it when companies get Woke. Preachy commercials are so offensive. Corporations are hardly moral arbiters: they should stick to hawking their products.

    Liked by 1 person

    • Ray V. says:

      Not much different than actors and musicians who feel compelled to use their platforms to get involved in the political fray. That drives me crazy, even when they are promoting my side.

      Liked by 2 people

  3. If your picture is a recent one Ray, whatever blades you are using don’t seem to be working very well!

    Liked by 2 people

  4. SueW says:

    I’m probably odd, but I think there was a good message in that original advert. There are still too many Male bullies out there, and many others that are out for nothing more than a good time at the expense of females, wives, girlfriends and strangers.
    Thankfully, there are also good men like you Ray which is why I enjoy reading your blog.

    Liked by 1 person

    • Ray V. says:

      I don’t dispute the bully observation, but I don’t believe that it should be art of advertising. There are, God forgive me for saying this, female bullies also. I know a few who clearly take advantage of the men around them. Thank you for the kind words and I’ll be the first to admit that I have my days when I’m not so nice. It’s just harder to see from accross the pond 😊

      Liked by 1 person

  5. Razor companies seem to forget that women use their products too.

    Liked by 1 person

  6. Margy says:

    This reminds an explanation from Mike Rowe, the Dirty Jobs guy. He said his task was to sell his product, and the best way to do that was not to take sides on anything controversial. The fewer people who were offended, the better chance he had of delivering his message/product to the most people.

    Liked by 1 person

  7. okiewinegirl2015 says:

    My husband & I stopped using all Gillette products after their insulting ad. We’ve always found that building others up and rejoicing in their good sides has a greater impact than being negative.

    Liked by 1 person

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